Turning on the tap for Benjamin Plumbing
Benjamin Plumbing had an outdated website. It lacked site security, on-page SEO, quality content, mobile responsiveness, and proper user experience design.
![benjamin-desktop benjamin-desktop](http://midwestfamilyeauclaire.com/wp-content/uploads/2020/03/benjamin-desktop.png)
Goals
- Increase leads
- Increase organic search visibility
- Create a mobile friendly design for better user experience
- Implement a captivating website design to promote site-wide uniformity
- Develop an easier way for customers to set service appointments on all devices
- Generate content to promote user interaction and help rank higher in search results
Solution
Through in-depth content interviews we were able to capture the essence of Benjamin Plumbing and its position within the industry, allowing us to provide expertly written, SEO-rich content for the new site.
Our design team put together a modern, user friendly website design emphasizing uniformity, vitality, and conversion optimization. We built in streamlined functionality to make it easy for users to request service, pay online, and book appointments.
![benjamin-phone benjamin-phone](http://midwestfamilyeauclaire.com/wp-content/uploads/2020/03/benjamin-phone.png)
![benjamin-laptop benjamin-laptop](http://midwestfamilyeauclaire.com/wp-content/uploads/2020/03/benjamin-laptop.png)
Results
The website launched on time and on budget, but what happened next was even more impressive.
- New Leads: Averaging 56 new leads per month
- Organic Search: 60% increase in visibility
- Bounce Rate: 32% decrease in bounce rate
The increased business sparked a need for Benjamin Plumbing to hire 3 new plumbers to manage current & new clients. They are extremely happy and continue to work with us on other digital projects.